Posts archive for: March, 2008
  • Meet the staff part one

    My, things have been going swimmingly here at CleverClaws – and not just in our aquatic pets department! Over the next few days I’d like to introduce you to our wonderful staff, without whom we would not be able to provide such excellent products and customer service. And they would also like to say a quick hello to you.

    When you first ring us, you will no doubt be taken aback by the charming and friendly voice on the other end of the line. That’s Moo, our receptionist. Isn’t she just the cutest?

    “I’ve made it my pet project to make sure that everyone who calls CleverClaws has a pleasant experience.”

    Most of the calls that Moo puts through go straight to Sweetie, our customer service representative. She’s here to make sure our customer’s every need is met.

    “You can teach old dogs new tricks, and I’m here to make sure you have all the tools you need to do it.”

    Lola, our sales representative, also gets quite a number of calls. But just look at her, you can imagine that not all of her calls are work related!

    “Hot dog! Whatever I can do to make a sale, I’m on it.”

    Lukas is Lola’s direct supervisor. He can be hard-nosed, but deep down he really is a big softie.

    “At the end of the day, we’re all dog-tired, but the last call of the day is just as important as the first.”

    Rufus heads our marketing department. You can be sure he’ll do whatever he can to sniff out the best possible deal for our customers.

    “In addition to the standard four ‘Ps’ of marketing – product, price, place and promotion – I’ve added another, paw-pularity! We only stock items we know will be paw-pular with your pets.”

    The youngest member of our team is the incredible fashionable Ellie. Don’t yet her youth fool you. She is in tune with the cutting-edge trends that all the young animals will be begging for.

    “I go to all the major fashion shows to make sure you’ll have the perfect outfit for every season – from the dead of winter to the dog days of summer.”

    Ellie’s older brother, Bentley, is also a member of our team. We aren’t afraid of being accused of nepotism here – we hire the best dog for the job, and if he happens to already have a sister working for us, so be it. Bentley is responsible for our advertising. He is quick on the ball and knows what’s hot!
    “Every dog has his day, and it’s my job to make sure our advertising appeals to every dog.”

    We don’t age discriminate here at CleverClaws. Not to say that Dari is old, but she is our oldest member. But don’t let her age fool you. She is our accountant and she is sharp. And the wisdom that has come to her with age hasn’t diminished her sex appeal. She’s a cougar in dog’s clothing!
    “Meow!”

    And that’s just half of us! We are a big team, and growing bigger each day so that we can continue to service our customers in a timely fashion with courtesy and accuracy.

    -Emmy
    Clever Claws
    www.cleverclaws.com

  • No cats

    March 15, 2008 – Logo Woes

    Third meeting with the graphic designer this morning did not go well. Why he insists on keeping a CAT in the logo is beyond me. Sure, cats are fine for some people, but I don’t want to give the wrong idea that we cater to cats. I mean, look at our spashy front page – dog collars, dog clothes, dog beds.

    Sure, you could try and put a collar on a cat, but have you ever done it? First, you get one with a bell thinking, “Oh, won’t that be cute? A cat with a bell!” Only to realize the first night that cats don’t sleep at night and that bell rings ALL NIGHT. So you go to a fancy collar for the cat, sans bell. Which is all fine and good (aside from the dirty look the cat gives you for putting a collar on him) until the cat comes home without the collar. “What happened to your collar?” “What collar? Me? I never had a collar.” Sheesh. Cats. They need those less-expensive cat collars which will break away when the cat climbs someplace he shouldn’t, so he doesn’t get injured and so you won’t feel bad for having to keep replacing it. We sell those kinds of collars. I recommend buying several at once so you are always prepared.

    And have you ever put clothes on a cat? It always seems like a good idea at the time. “Oh, won’t pussy look cute with a biker’s jacket on!” So you fight your way through the scratches and teeth to get you sweetie dressed, and he immediately plops over on his side and refuses to move. It’s quite funny, actually. But not recommended. No, we here at Cleverclaws do not recommend clothes for cats. (snickers) No, seriously. We don’t recommend dressing up your cat in a silly little holiday costume, ever. Don’t let the fact that we will, on occasion, sell them, be mistaken as an endorsement.

    And dog beds…well, they’re for dogs! Cats like to sit on scraps of paper or to climb up to the top of the bookcase and throw your flowers on the floor so they can be up high and see everything that’s going on. If you bought a dog bed for your cat, it is more likely than not he would sleep in the box and ignore the bed. You just bought that bed as something for yourself to sit on when you get down on the floor to play with the cat with one of its thousand toys. All cats need at least a thousand toys because they are bored so easily. We sell thousands (okay, maybe I’m exaggerating) of cat toys on our site, too. So buy a cat bed and a thousand toys for your cat.

    (Hmm… This bed looks comfy enough for dog or master! )

    But why feature a cat?? I’m the CEO!! I should be the mascot. What’s wrong with me!! I’m pretty!

    Dogs should be the focus here! Sure, we sell items for all kinds of pets, dogs (always first), cats, fish, birds, and all kinds of small furry creatures. But, dogs! Dogs are, without a doubt, the pet that all smart, highly discerning pet owners have!!

    Will have to schedule another meeting with the graphics designer to discuss the logo. In general, I like it. Just not sold on the cat. Maybe fire this graphics designer and hire one who doesn’t have a pet cat…

    --Emmy
    www.CleverClaws.com

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