March 15, 2008 – Logo Woes
Third meeting with the graphic designer this morning did not go well. Why he insists on keeping a CAT in the logo is beyond me. Sure, cats are fine for some people, but I don’t want to give the wrong idea that we cater to cats. I mean, look at our spashy front page – dog collars, dog clothes, dog beds.
Sure, you could try and put a collar on a cat, but have you ever done it? First, you get one with a bell thinking, “Oh, won’t that be cute? A cat with a bell!” Only to realize the first night that cats don’t sleep at night and that bell rings ALL NIGHT. So you go to a fancy collar for the cat, sans bell. Which is all fine and good (aside from the dirty look the cat gives you for putting a collar on him) until the cat comes home without the collar. “What happened to your collar?” “What collar? Me? I never had a collar.” Sheesh. Cats. They need those less-expensive cat collars which will break away when the cat climbs someplace he shouldn’t, so he doesn’t get injured and so you won’t feel bad for having to keep replacing it. We sell those kinds of collars. I recommend buying several at once so you are always prepared.
And have you ever put clothes on a cat? It always seems like a good idea at the time. “Oh, won’t pussy look cute with a biker’s jacket on!” So you fight your way through the scratches and teeth to get you sweetie dressed, and he immediately plops over on his side and refuses to move. It’s quite funny, actually. But not recommended. No, we here at Cleverclaws do not recommend clothes for cats. (snickers) No, seriously. We don’t recommend dressing up your cat in a silly little holiday costume, ever. Don’t let the fact that we will, on occasion, sell them, be mistaken as an endorsement.
And dog beds…well, they’re for dogs! Cats like to sit on scraps of paper or to climb up to the top of the bookcase and throw your flowers on the floor so they can be up high and see everything that’s going on. If you bought a dog bed for your cat, it is more likely than not he would sleep in the box and ignore the bed. You just bought that bed as something for yourself to sit on when you get down on the floor to play with the cat with one of its thousand toys. All cats need at least a thousand toys because they are bored so easily. We sell thousands (okay, maybe I’m exaggerating) of cat toys on our site, too. So buy a cat bed and a thousand toys for your cat.
(Hmm… This bed looks comfy enough for dog or master! )
But why feature a cat?? I’m the CEO!! I should be the mascot. What’s wrong with me!! I’m pretty!
Dogs should be the focus here! Sure, we sell items for all kinds of pets, dogs (always first), cats, fish, birds, and all kinds of small furry creatures. But, dogs! Dogs are, without a doubt, the pet that all smart, highly discerning pet owners have!!
Will have to schedule another meeting with the graphics designer to discuss the logo. In general, I like it. Just not sold on the cat. Maybe fire this graphics designer and hire one who doesn’t have a pet cat…
--Emmy
www.CleverClaws.com